A cookie is a file that is downloaded to the user’s computer / smartphone / tablet when accessing certain web pages to store and retrieve information about the navigation that is carried out from said equipment. To learn more about cookies, Unidad Editorial, S.A. (Editorial Unit) invites you to access the following link: https://www.iabspain.net/privacidadeninternet/usuario.

If you have questions about this cookie policy, you can contact the Editorial Unit at LOPD@unidadeditorial.es.

TYPES OF COOKIES USED AND PURPOSES

Unidad Editorial and other third parties use the following types of cookies on this website:

Strictly necessary: ​​also called “technical” or “functional”, they are those that allow navigation through the website, guarantee its correct functioning and the use of the different options or services that exist in it. They are cookies that allow, for example, to control traffic and data communication, identify the session, access parts of restricted access, remember the elements that make up an order, carry out the purchase process, manage payment, control linked fraud to the security of the service, count visits for the purposes of billing licenses for the software with which the service works, use security elements during navigation, store content for the broadcast of videos or sound, enable dynamic content (for example, animation uploading a text or image) or sharing content through social networks. If these cookies are disabled, you will not be able to correctly receive our content and services.

Configuration: they are those that allow the user to remember information so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to show when the user performs a search , the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which the service is accessed, etc.

In particular, configuration cookies are used in order to:

Store or access information on a device: if the user gives their consent, Unidad Editorial and other third parties that use this type of cookies may store and / or access information on their device through other cookies and identifiers installed on said device.

Actively analyze the characteristics of the device for its identification: if the user authorizes it, Unidad Editorial and other third parties that make use of this type of cookies may (i) create a unique identifier for their device based on the analysis of its specific characteristics. (eg text font or screen resolution) and (ii) use that identifier to recognize your device on subsequent visits.

Analytics or measurement: they are those that allow the monitoring and analysis of the behavior of all the users of the website, including the quantification of the impacts of the advertisements. The information collected through this type of cookie is used to measure the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the usage data made by the users of the website.

In particular, analytical or measurement cookies are used in order to:

Measure the performance of the content: if the user gives their consent, the Editorial Unit and other third parties that use this type of cookies will be able to examine the effectiveness and efficiency of the content that they see or with which they interact. To do this, it will be analyzed what content was shown, in what way, how often or for how long, when and where it was shown and how the user related to it (e.g., if they clicked on the content) and they will prepare reports on the matter. Likewise, the information obtained from said analysis may be combined with other information that could have been previously collected, both on other websites or applications and by other means.

Measure the performance of the ads: if the user authorizes it, Unidad Editorial and other third parties that use this type of cookies will be able to analyze the effectiveness and efficiency of the ads that are shown or with which the user interacts. To this end, it will be possible to examine which ads were shown to the user, how often, when and where they were shown, the way in which he was related to them (e.g. if he clicked on the advertisement or made a purchase), during how long and whether or not a specific ad works in a given context and reports will be made about it. Likewise, the information obtained from said analysis may be combined with other information that could have been previously collected, both on other websites or applications and by other means.

Use market research

In order to generate information about the public: in the event that the user consents, Unidad Editorial and other third parties that use this type of cookies will be able to obtain more information about the public that visits the website and views the advertisements that are on it. show. For this, aggregate information can be prepared on the type and characteristics of the audience reached by the advertisements, as well as the audience that interacted with them. The aggregated information may be associated and combined with other that could have been previously collected, both on other websites or applications and by other means, including offline sources, in order to carry out market studies and generate new information about the public.

Develop and improve products: if the user gives their consent, Unidad Editorial and other third parties that use this type of cookies may use the information collected from their navigation on the website to (i) improve existing products and content with new functionalities / features, (ii) develop new ones and (iii) create new analytical models and algorithms using machine learning techniques.

Of behavioral advertising: they are those that store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific user profile to display advertising and personalized content based on it. This enables the management, in the most efficient way possible, of the advertising spaces and the content of the website according to the specific profile of the user.

In particular, behavioral advertising cookies are used in order to:

Create a profile for the personalization of content: if the user gives their consent, the Editorial Unit and other third parties that use this type of cookies will be able to prepare and, where appropriate, edit a profile about them and their interests, in order to be able to show them personalized content based on that profile. To this end, information related to the user’s previous activity on this or other websites or applications, their interests, geographic or demographic location may be used and combined with other information that could have been previously collected, both on other sites. web or applications as by other means.

Create a personalized advertising profile: in the event that the user consents to it, Unidad Editorial and other third parties that use this type of cookies may create and, where appropriate, edit a profile about him and his interests, in order to show him advertisements. based on that profile. For this, information related to the user’s previous activity on this or other websites or applications, their interests, geographic or demographic location may be used and combined with other information that could have been previously collected, both on other websites or applications and by other media.

The two previous purposes seek to collect and process information about the user of a website to later personalize the advertising that is shown in other contexts, that is, on other websites or applications, over time. Typically, website or app content is used to make inferences about user interests, which inform future content and advertising selections.

The collection of browsing data and the generation of profiles of interest with analytical inference techniques allows the use of these profiles to personalize advertising campaigns and content.

Enrichment of profiles with information from third parties: if users authorize it, Unidad Editorial may enrich the profile whose elaboration, if applicable, has been authorized by the user, based on personal information (***) provided by third parties that previously have obtained their consent to develop their own profile and communicate it to the Editorial Unit. This is to adjust the specific profile of the user to show advertising and personalized content based on it.

Share your browsing analysis and interest groups with third parties: if the user consents, the interest profiles inferred by Unidad Editorial through the collection of browsing data and the application of analytical inference techniques may be shared with third parties.

Select basic ads: if the user authorizes it, the Editorial Unit and other third parties that use this type of cookies may display some ads or others depending on the content that they are viewing, their approximate geographic location, the type of device used and its functionalities, the URL and the IP address. In addition, the frequency and order in which the ads are shown to the user can be controlled and that advertising is prevented from being displayed in inappropriate contexts.